Book & Career Review: Shailah Edmonds – From Runway to ReinventionShailah Edmonds

Book & Career Review: Shailah Edmonds – From Runway to Reinvention

Shailah Edmonds

There are models.

There are authors.

And then there are women who reinvent themselves so ma

ny times that you can’t help but respect the hustle.

Shailah Edmonds is one of those women.

From international runway model to author, jazz singer, and motivational speaker, her journey reads like something straight out of a movie. And honestly? Her memoir makes sure you feel every high heel step of it.

📚 Book Review: Wild Child to Couture Style

Wild Child to Couture Style

Her memoir, Wild Child to Couture Style, is part confessional, part comeback story.

What the Book Is About

The book walks us through:

Her early life and personal struggles

Breaking into the modeling industry

International runway experiences

The emotional toll of ambition

Reinventing herself through music and storytelling

This isn’t just a “I walked fashion week and everything was fabulous” story. It’s layered. It’s about resilience, identity, motherhood, reinvention, and survival in industries that can chew people up and spit them out.

Writing Style

The tone is honest and reflective. At times it feels conversational — like she’s sitting across from you saying, “Let me tell you what really happened.”

She doesn’t glamorize everything. That’s what makes it compelling.

Strengths of the Memoir

✔ Transparency about setbacks

✔ Insight into the fashion industry

✔ Personal growth arc

✔ Inspirational without feeling preachy

If I Had to Critique…

Some parts lean more inspirational than deeply detailed — readers who want heavy behind-the-scenes fashion gossip might crave more runway tea. But that’s not really the book’s mission. It’s more about transformation than scandal.

Overall rating: ⭐⭐⭐⭐ (4/5)

👠 Modeling Career Review

Before the book, before the speaking engagements, Shailah Edmonds was making waves as a runway model.

International Runway Presence

She modeled internationally, walking fashion shows and building a reputation for elegance and command. Her look is classic but powerful — tall posture, confident stride, and expressive presence.

She wasn’t just posing. She was performing.

Reinvention Factor

One of the most impressive parts of her modeling career isn’t just that she succeeded — it’s that she pivoted.

Many models fade quietly when the runway slows down. Shailah transitioned into:

Model coaching

Motivational speaking

Music performance

A one-woman show based on her life

That’s longevity.

That’s strategy.

That’s brand building.

And as someone who understands building a personal brand, you can’t ignore that level of evolution.

🎭 Beyond Modeling: The Bigger Picture

Shailah Edmonds didn’t box herself into one lane.

She:

Writes.

Performs.

Speaks.

Coaches.

Records music.

Produces stage work.

That multidimensional approach is something creative entrepreneurs should pay attention to. She didn’t wait for the industry to call her back — she built her own stage.

Final Thoughts

If you’re looking for:

A redemption arc story

A behind-the-scenes peek at modeling life

An inspirational reinvention memoir

Proof that life doesn’t end after one career chapter

Then Wild Child to Couture Style is worth the read.

Her modeling career laid the foundation.

Her book explains the journey.

Her current creative work proves she’s still evolving.

And in an industry that loves to label women by their “prime,” that evolution might be her most powerful statement.

If you’d like, I can:

Rewrite this in your dramatic, messy, gossip-filled style 😏

Erika, Accountability & The $25 Million Question: Why RHOBH Fans Are Still Divided

Erika, Accountability & The $25 Million Question: Why RHOBH Fans Are Still Divided

If there is one storyline that refuses to die on The Real Housewives of Beverly Hills, it’s the saga surrounding Erika Jayne and the money connected

to her estranged husband’s law firm scandal.

And the question fans keep asking is simple:

Does accountability matter if you “didn’t know”?

The $25 Million Elephant in the Room

For seasons now, viewers have heard about the alleged $25 million that went to Erika’s company from her husband’s law firm. The firm, once run by powerhouse attorney Tom Girardi, collapsed under allegations that client settlement funds were misused.

Now here’s where the internet splits into two loud camps:

Camp A: “She knew.”

Camp B: “She didn’t know — but it still looks bad.”

Even people who believe Erika wasn’t some criminal mastermind still struggle with the optics. When victims are involved — burn victims, plane crash families, people waiting on settlements — emotions aren’t neutral. They’re heated.

And that’s understandable.

“Ignorance” vs. Responsibility

Let’s be real. Most viewers don’t think Erika was sitting in a back office drafting fraudulent documents. This isn’t a crime thriller.

But here’s the uncomfortable layer:

When you spend money that later turns out to have questionable origins, does “I didn’t know” erase the moral responsibility?

Legally, that’s for the courts.

But morally? That’s where reality TV becomes reality commentary.

Fans aren’t necessarily screaming for prison time. (And yes, people still bring up comparisons to other Housewives who faced legal consequences.) What many are saying is:

“If money was taken from victims, shouldn’t there be some visible effort to make restitution?”

That’s the heart of it.

The Remorse Debate

Here’s the part that fuels the fire more than any court filing: tone.

For some viewers, it’s not just about glam squads and designer looks. It’s about what they perceive as a lack of visible remorse. Reality TV magnifies attitude. A sharp response in a confessional becomes a meme. A defensive reunion moment becomes a narrative.

And when someone says, “People want their money back,” most audiences respond with:

Well… yeah.

Humility, even a small amount, can shift public opinion dramatically. In scandals, perception is currency.

The Law Firm Reality

Another argument fans make is practical:

Running a major law firm isn’t a bottomless pit of cash. There’s payroll. Overhead. Expenses. Staff. Infrastructure. So when millions are flowing into a glam lifestyle, people naturally question sustainability.

That doesn’t automatically equal guilt.

But it does equal scrutiny.

And reality TV thrives on scrutiny.

Why This Story Won’t Go Away

The Erika storyline hits multiple nerves at once:

Wealth and excess

Alleged financial misconduct

Victims waiting for compensation

Public image vs. private truth

It’s not just gossip. It’s ethics wrapped in couture.

That’s why the audience remains divided but passionate. Some defend her right to due process. Others argue that legal technicalities don’t cancel moral accountability.

The Bigger Question

This isn’t just about Erika.

It’s about what viewers expect from public figures when controversy hits.

Do we demand jail time?

Or do we demand humility, restitution, and acknowledgment?

For many RHOBH fans, it’s the second one.

And until that feels resolved — legally or emotionally — this storyline will continue to shadow every reunion couch and every confessional look.

Because at the end of the day, reality TV may be edited…

…but public opinion isn’t.

What do you think?

Is ignorance enough to escape responsibility — or does money always come with strings attached?

You Don’t Gotta Be Smart to Watch It… And That’s the Point

You Don’t Gotta Be Smart to Watch It… And That’s the Point

My Review of Joe’s College Road Trip on Netflix

Listen.

If you’re sitting down expecting Shakespeare, sociology, and a TED Talk about generational trauma — this is not your ministry.

This is a “pass the snacks, hush, and laugh” type of movie.

And honestly? I respect that.

What Is This Movie Really About?

The film follows Joe (yes, THAT Joe from the Tyler Perry universe) taking his grandson on a chaotic road trip to college.

It’s loud.

It’s extra.

It’s petty.

It’s slightly inappropriate.

And it knows exactly what it’s doing.

The whole movie is built on generational shade:

Old school vs Gen Z

“Back in my day” vs “Google it”

Discipline vs “mental health days”

And Joe? Joe is not evolving quietly.

You Don’t Gotta Be Smart to Watch It

Let’s be real.

This is not a think piece.

This is not an Oscar reel.

This is not layered like an A24 indie film.

This is a “sit down and let Joe talk reckless for 90 minutes” situation.

You don’t need:

A degree

A film theory class

A Letterboxd account

You just need:

A sense of humor

A tolerance for chaos

And an understanding that Joe is going to say what everybody’s uncle says at Thanksgiving… but louder.

Who Was This Movie For?

Let’s break it down because I love being messy and analytical at the same time.

This movie was for:

✔️ People who grew up on Tyler Perry stage plays

✔️ Aunties who still say “these kids too soft”

✔️ Folks who think Gen Z needs “a little toughening up”

✔️ Viewers who just want something easy after work

It is NOT for:

❌ Film snobs

❌ People who overanalyze lighting choices

❌ Folks who get offended by old-school humor

❌ Twitter intellectuals looking for symbolism

This movie was made for the living room crowd. The “press play and laugh” demographic.

And it works for that.

The Good, The Petty & The Problematic

The Good:

Joe is still funny. Period.

The back-and-forth between generations feels real.

It moves fast — no dragging, no overthinking.

The Petty:

Some jokes are repetitive.

A few scenes feel like extended skits.

Joe sometimes feels like he’s arguing with the internet.

The Problematic (but on brand):

The humor walks that thin line between “funny uncle” and “why you say that out loud?”

But honestly? That’s the character.

If Joe suddenly became politically correct and emotionally articulate, the internet would be confused.

The Gossip Angle

Let’s talk business.

Tyler Perry knows his audience.

He doesn’t chase film critics.

He feeds the people who have been supporting him for decades.

And guess what? They show up every time.

This isn’t about impressing Hollywood elites.

It’s about keeping his core audience entertained.

And from the streaming numbers? They pressed play.

My Rating: 4.5 Out of 5 ⭐

Yes.

I said 4.5.

Not because it’s cinematic genius.

But because it did exactly what it was supposed to do.

It entertained. It was consistent. It didn’t pretend to be deeper than it was.

Sometimes a movie doesn’t need to change your life. Sometimes it just needs to make you laugh and mind your business.

Final Thoughts

If you go into Joe’s College Road Trip expecting a comedy road trip with loud opinions, generational drama, and unfiltered grandpa energy — you’ll enjoy it.

If you go in expecting depth, subtlety, and character arcs that rival prestige drama… baby, you’re in the wrong car.

Now I’m asking you:

Did Joe go too far?

Or was he just saying what everybody’s thinking but scared to tweet?

Let’s talk in the comments.

Love After Lockup Season 7, Episode 6 Recap: “Love Does Cost a Thing” — And Baby, The Bill Is Due

Love After Lockup Season 7, Episode 6 Recap: “Love Does Cost a Thing” — And Baby, The Bill Is Due

If there’s one thing Love After Lockup understands, it’s this: romance might be blind… but it is NOT cheap. Season 7, Episode 6 delivered ultimatums, suspicious text messages, family feuds, and enough side-eyes to fill a group chat.

Let’s get into the mess.

💋 Kayleigh & Michael: Sexy Time Won’t Fix Family Drama

Kayleigh tried to spice things up with Michael — and I mean spice — hoping that intimacy could smooth over the tension bubbling between their families. Specifically? The moms.

And listen… nothing stresses a fresh-out-the-pen relationship like two grown women arguing about whose baby is more misunderstood.

Kayleigh’s strategy was clear: distract him with love. But here’s the thing — passion is cute, but it doesn’t erase unresolved resentment. You can light candles all you want, but if mama’s still mad, the smoke alarm is going off eventually.

Are they in love? Yes.

Are they stable? Debatable.

🚨 Justin & Emily: The Ultimatum Era

Justin officially entered his “I’m tired” phase.

After ongoing tension (and let’s be honest, mismatched energy), Justin hit Emily with an ultimatum. And nothing screams “healthy communication” like someone saying, “It’s this or else.”

Emily’s visit with Justin’s grandmother didn’t help matters. You know when you meet the grandma and she already decided she doesn’t like you? Yeah. That energy.

You could feel Justin pulling away. And when someone fresh out of prison starts pulling away, that’s not just distance — that’s emotional parole.

📱 Felicia & Rich: The Text Message Heard Around the Block

One little text message. That’s all it took.

Rich’s phone became the villain of the episode, and Felicia was NOT here for it. Suspicion crept in fast, and trust started wobbling like a folding chair at a cookout.

In these lockup relationships, trust is already hanging by a thread. Add secretive texting? Baby… that thread is unraveling.

Felicia wants reassurance.

Rich wants freedom.

The math is not mathing.

👀 Damond, Goddess & Bonita: A Whole Triangle of Trouble

Damond continues juggling emotions like he’s auditioning for Cirque du Soleil.

He’s trying to charm Goddess, smooth things over, and act like everything’s under control — meanwhile Bonita is scrambling to buy herself time after getting caught in a lie.

When lies start stacking, it’s only a matter of time before somebody pulls receipts.

Damond’s biggest problem? He thinks he can talk his way out of everything.

Sir… this isn’t a courtroom. This is reality TV. And the jury is Twitter.

🔍 Ayesha & Mikhael: Charges, Questions & Cold Feet

Ayesha started digging deeper into Mikhael’s charges — and what she found didn’t exactly scream “happily ever after.”

Nothing shifts a relationship faster than learning new details about someone’s past. Especially when those details weren’t offered upfront.

She’s in that uncomfortable place where your heart wants one thing, but your brain is yelling, “Run.”

And honestly? The brain usually wins.

👋 Monique’s Surprise Visitor

Monique received an unexpected visitor, and you could feel the tension shift immediately.

Surprise visits on this show never mean cupcakes and balloons. They mean drama, secrets, or someone about to expose something.

Whatever calm she thought she had? It’s gone.

Final Thoughts: Love Costs More Than Money

Episode 6 proved something important:

Love after lockup doesn’t just cost money — it costs trust, patience, emotional maturity, and sometimes your peace.

Some of these couples are trying to build foundations on shaky ground. And you can only ignore cracks for so long before the whole thing starts leaning.

The real question is:

Who’s genuinely in love?

Who’s addicted to the chaos?

And who’s staying just to prove the doubters wrong?

Because right now… it feels like pride is doing more work than love.

What did YOU think about Episode 6?

Was Justin right to give an ultimatum?

Is Felicia overreacting about the text?

And do you think Kayleigh and Michael can survive the mom drama?

Let’s talk about it 👀

Mr. Tendernism Fired? The Smoke, the Trademark, and the $4,000 That Shook the Internet

Mr. Tendernism Fired? The Smoke, the Trademark, and the $4,000 That Shook the Internet

Listen… this story right here? It’s a masterclass in going viral but not owning the building.

The internet has been buzzing about Walter Johnson, bett

er known as Mr. Tendernism, and his firing from Destination Smokehouse — the very place many people say he made famous. And when I say famous, I mean viral clips, millions of views, celebrity pull-ups, and ribs sliding clean off the bone like they signed a release form.

Let’s break this down because this is bigger than barbecue. This is about ownership, contracts, branding, and what happens when personality builds a business… but the paperwork says otherwise.

The Viral Sauce: Walter’s Contribution

First things first: Walter wasn’t just cooking food. He was selling an experience.

The glasses toss. The “Tendernism!” catchphrase. The rib bone falling clean off the meat. The charisma. The energy.

People didn’t just go for brisket. They went for Walter.

According to the breakdown, he was the one who suggested pivoting the coffee shop into a barbecue spot during the pandemic. That idea turned into a viral sensation. But here’s where it gets sticky — while Walter became the face, the hype, and the algorithm’s favorite uncle… he wasn’t listed as an owner.

Not even a partner.

Just the mascot.

And that word right there? Mascot. Whew.

In 2026, when social media can turn anybody into a walking billboard, being “the face” without equity is like paying rent in a house you decorated but don’t own.

The $4,000 Moment: Keith Lee Enters the Chat

Then came the moment that had the internet clutching its pearls.

Keith Lee visited the restaurant. As we all know, a Keith Lee visit can change your entire tax bracket. During his visit, he reportedly tried to hand Walter $4,000 directly.

But Walter was allegedly blocked from coming out.

The optics? Terrible.

The speculation? Immediate.

The internet started asking:

Why couldn’t he accept it?

Who controls the money?

If he’s the reason we’re here, why is he sidelined?

In the world of viral marketing, perception is everything. And this moment made people look deeper into the ownership structure.

The Tendernism Trademark War

Now let’s talk legal smoke.

Walter coined the term “Tendernism.” That’s branding gold. That’s merch. That’s sauces. That’s cookbooks. That’s food trucks. That’s YouTube. That’s a whole lifestyle brand waiting to happen.

But here’s the twist.

There’s a trademark dispute.

Attorney Ken Harris reportedly filed to protect Walter’s rights to the name. Meanwhile, Diamond Smokehouse Enterprises, Inc. (owned by Nick and his mother) also filed for the trademark.

Now we’re in “first use in commerce” territory.

Who used it first? Who filed first? Was it used as an employee? Was it used as an independent personality?

This is why paperwork matters more than applause.

Going viral is cute. Ownership is better.

If you’re building catchphrases, logos, and movements inside someone else’s LLC, and it’s not documented? That can get messy real quick.

Fired… But Not Finished

Despite being fired, Walter isn’t folding.

He’s launching his own food truck. He plans to travel and review small barbecue and soul food spots. He’s focusing on community. On ownership. On building something with his name on it.

And then rapper Cartel Bo stepped in and reportedly bought a restaurant and food truck for Walter in Texas.

That right there? That’s a pivot.

Sometimes being removed is redirection.

The Bigger Lesson (Especially for Creators)

As a blogger in Chicago watching this unfold, I can’t help but see parallels. So many creators build platforms on:

Someone else’s brand

Someone else’s contract

Someone else’s paperwork

And when the views turn into money, the question becomes: who actually owns what?

Walter’s situation feels like a warning sign for:

Influencers

Reality TV personalities

Social media managers

Viral employees

Anyone building a personal brand inside someone else’s company

If your personality is the product, you need protection.

Contracts. Partnership agreements. Revenue splits. Trademark filings. LLC ownership. Clear percentages.

Because when millions of views hit? Feelings don’t matter. Paperwork does.

Was He the Brand or the Employee?

Here’s the real debate.

Was Walter: A) An employee doing his job well? B) A co-creator of the brand’s success? C) The brand itself?

The internet seems to believe it was C.

But legally? That depends on documentation.

And that’s where things get uncomfortable.

Final Thoughts: From Smokehouse to Ownership Era

This story isn’t just about ribs. It’s about equity.

It’s about understanding that viral fame doesn’t equal ownership. It’s about protecting your intellectual property. It’s about not being the mascot in someone else’s million-view moment.

Walter may have been fired. But Mr. Tendernism might be just getting started.

And if he secures that trademark? Baby… Tendernism could turn into a franchise.

Now I want to know:

Do you think Walter should’ve been a partner from the beginning? Or is this just business being business?

Drop your thoughts. Because this one? It’s still cooking.

Belle Collective Season 7, Episode 2: Flowers, Fake Peace & Front-Row Drama

Belle Collective Season 7, Episode 2: Flowers, Fake Peace & Front-Row Drama

Season 7, Episode 2 of Belle Collective proved one thing immediately: this is NOT going to be a quiet season.

If Episode 1 cracked the door open, Episode 2 kicked it clean off the hinges.

And the center of it all?

Lateshia vs. Latrice.

Again.

But this time it felt heavier. More personal. Less “miscommunication” and more “we’ve been holding this in.”

🌸 The Flower Move That Had Everyone Side-Eyeing

Let’s start with the most passive-aggressive move of the night.

Sending flowers… but not showing up.

Now listen — flowers are cute. They’re polite. They say, “I acknowledge the moment.”

But when you skip the event and just send a bouquet? That feels like corporate HR apology behavior.

Lateshia clocked it. The group clocked it. And the viewers definitely clocked it.

Because in reality TV language, that’s saying: “I don’t fool with you, but I’ll look good on camera.”

And that’s where the energy shifted.

🍽️ Friendsgiving Turned Frenemiesgiving

The brunch was supposed to bring people together.

Instead? It brought up everything nobody wanted to talk about.

Shante stepped into the situation and confronted Latrice. And immediately you could feel that tension tighten.

Lateshia made it clear she didn’t send anybody to fight her battles. But once words start flying, it doesn’t matter who sent who.

The vibe went from: “Let’s eat and heal.” To: “Say it with your chest.”

And that’s when the real divide showed up.

💍 Selena’s 50th Birthday… Interrupted

Selena just wanted to celebrate turning 50.

She announced her wedding date. She named her bridal party. She tried to create unity.

And for a split second? It felt grown. Mature. Elevated.

Then boom.

The air got thick.

When Selena attempted to get the ladies to clear the air publicly, it did not go the way she expected. Accusations flew. Denials followed. Voices rose.

And when Latrice let that insult fly in front of everybody?

Yeah.

That wasn’t “let’s circle back later” energy. That was “we are not cool” energy.

👀 The Marriage Talk on the Side

While the women were outside verbally sparring, the husbands were having their own quiet conversation about marriage struggles.

Glen talking about intimacy. Talking about fighting for the relationship. Talking about feeling disconnected.

And honestly? That part felt real.

Because while the group drama is loud, the relationship tension is subtle — and sometimes that’s where the real pressure sits.

You could feel that there’s more going on behind the scenes than just surface arguments.

🎭 What This Episode Really Showed

This episode wasn’t just about who said what.

It showed:

Old wounds still bleeding.

Loyalty being questioned.

Pride getting in the way of peace.

And production knowing exactly where to seat everybody for maximum impact.

Season 7 is not about small misunderstandings.

It’s about trust. It’s about reputation. It’s about who feels betrayed and who feels targeted.

And the fact that this is only Episode 2?

We’re not even at the explosion yet.

We’re just smelling smoke.

🤔 Real Question Though…

Is this feud fixable?

Or are we watching a permanent fracture in the group?

Because once respect feels violated publicly, it’s hard to stitch that back together — especially when cameras are rolling and everybody has receipts.

One thing is clear:

Belle Collective isn’t easing us into this season.

They dropped us right in the middle of it.

And if this energy keeps up?

Season 7 might be the messiest one yet.

Let me ask you —

Was sending flowers enough… or was that a silent shot?

Chaos, Campaigns & Cast Trips: Married to Medicine Season 12 Episodes 7–9 Breakdown

Chaos, Campaigns & Cast Trips: Married to Medicine Season 12 Episodes 7–9 Breakdown

If you thought Married to Medicine was going to give us a calm, professional, “we are doctors and wives” type of season… think again. Episodes 7, 8, and 9 delivered political ambition, fractured friendships, messy trip energy, and apologies that may or may not stick.

Let’s break it all the way down.

Episode 7: Campaigns & Combustion

Dr. Heavenly Kimes said, “I’m not just arguing on YouTube — I’m launching a campaign.” Yes, Heavenly hosted her political campaign event, and instead of unity, we got tension layered with side-eye.

The event should’ve been about growth and leadership. Instead?

Shade between Heavenly and Simone Whitmore reached uncomfortable levels.

Things escalated in a way that made it clear: this isn’t surface drama. This is years of built-up resentment.

Even supportive cast members seemed unsure how to navigate the energy in the room.

The real issue? Respect. Simone clearly feels Heavenly crosses lines. Heavenly feels Simone overreacts. And when two strong personalities refuse to back down, the room gets hot fast.

Episode 8: Girls Trip… Minus the Peace

Enter the Miramar, Florida getaway organized by Contessa Metcalfe. The mission? Healing.

The reality? Awkward room assignments and unresolved tension.

First of all, Heavenly didn’t even show up initially. That alone shifted the dynamic. The group tried to move forward without her, but let’s be honest — when one key player is missing, the tension just sits there waiting.

Meanwhile:

Toya and Angel had their own friction.

Some of the newer dynamics felt cliquey.

The “girls trip” vibe was giving more “corporate retreat gone wrong.”

You could feel the cast trying to decide: Are we fixing this, or are we just filming through it?

Episode 9: The Apology Tour (Sort Of)

And then… Heavenly arrives.

You could almost see Simone Whitmore bracing herself. Because when Heavenly shows up late, she doesn’t tiptoe in quietly — she enters with intention.

Dinner conversations got heavy. Words like “unhinged” were addressed. And in a surprising moment, Heavenly actually apologized.

But here’s the thing about apologies on reality TV:

Are they heartfelt… or strategic?

Jackie Walters stepped into her familiar peacemaker role, trying to guide the conversation toward resolution. Jackie always wants maturity. But maturity only works when both sides truly let go.

Simone accepted the apology — cautiously.

And honestly? That caution makes sense. When hurt has history, one dinner conversation doesn’t erase it.

The Real Question: Is This Friendship Repairable?

What we’re seeing isn’t petty shade. It’s friendship fatigue.

Heavenly and Simone have been through seasons of loyalty, betrayal accusations, YouTube commentary, and off-camera drama. At some point, you have to ask:

Is this a rough patch?

Or is this the beginning of the end?

And let’s not ignore Toya Bush-Harris, who continues to stir things (intentionally or unintentionally). Toya often says what others won’t — but sometimes that just adds gasoline to an already blazing fire.

Final Thoughts

Season 12 is proving something:

These women aren’t just castmates. They have real history. Real businesses. Real marriages. Real reputations.

And when public ambition (like a campaign launch) mixes with personal tension, things get complicated.

Episodes 7–9 felt like a turning point. Either this group evolves… or the cracks widen.

What do you think?

Is Heavenly genuinely trying to grow?

Or is Simone finally reaching her limit?

Because one thing about Married to Medicine — when the friendship fractures, the whole group feels it.