The Super Bowl Halftime Show: Big Budget, Loud Energy… But Did It Move Anyone?
Every year, the Super Bowl halftime show promises a cultural reset, and every year social media promises to argue about it for at least 72 business hours. This year? Same tradition, new debate.
Let’s get into it.
The Production Was Doing the Absolute Most
First things first: the budget was budgeting. Massive stage. Cinematic camera angles. Lights flashing like a migraine warning. At one point it felt less like a performance and more like a tech demo for how much money the NFL still has.
Visually? Stunning.
Emotionally? A little… empty.
It was loud, polished, and aggressively “viral-ready,” but somehow still felt like it was checking boxes instead of making a moment.
The Performance: High Energy, Low Connection
No one can say the performer didn’t bring energy. They ran, jumped, danced, and worked that stage like rent was due. But energy alone doesn’t equal impact.
This halftime show felt like:
A great playlist
A solid concert clip
But not a Super Bowl memory
You know the kind of halftime shows people still reference years later? This wasn’t screaming legacy. It was giving algorithm.
Guest Appearances: Cute, But Predictable
Yes, there were surprise appearances. Yes, social media gasped on cue. But let’s be real—at this point, halftime “surprises” are about as shocking as finding out the NFL likes ratings.
Instead of elevating the show, the guests felt like:
Strategic name drops
A distraction from a thin narrative
A reminder that star power doesn’t automatically create chemistry
More bodies on stage doesn’t always mean more magic.
The Cultural Conversation vs. The Actual Performance
Here’s where things get interesting.
The conversation around the halftime show was honestly more compelling than the show itself. Timelines were debating:
Representation
Genre politics
Who “deserved” the stage
Whether this was historic or just heavily marketed as such
And that might be the real tea: the show relied on discourse to do the heavy lifting.
If the think pieces are stronger than the performance, that’s… telling.
Final Verdict: Not Bad, Just Not Iconic
Let’s be fair—it wasn’t terrible. It just wasn’t unforgettable.
This halftime show will be remembered as:
“That one with the big stage”
“The one everyone argued about”
“The one that looked amazing on mute”
And honestly? For the Super Bowl, that’s not enough.
Rating: ⭐⭐⭐☆☆
Polished. Professional. Perfectly fine.
But iconic? Nah. We’ve seen better—and we know they can do better.
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